Season 1: BEWARE
Presented January 2023. A collection at the intersection of activism, rave culture and digital noise — drawn from Pussy Riot, the ubiquity of vapes and a generation that makes statements without asking permission.
Monochromatic separates and gowns in neon, each piece built from recycled ocean plastic and upcycled materials. The defining detail: Zoom Mesh — a woven embellishment that references DIY culture and the texture of the internet. Subversive construction meets sustainable practice.
The campaign was shot with London ravers and released in a cigarette box graphic format — fashion marketing as contraband.
Loud. Recycled. Non-negotiable.